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Series

A Virtuous Business

2024★ 8.11 seasons

In search of purpose, opportunity and independence, four rural women start an adult products business in 1992 — embarking on a journey of self-discovery.

DramaComedy
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Cast

Featured cast
Kim So-yeonHan Jeong-suk
Yeon Woo-jinKim Do-hyeon
Kim Sung-ryungOh Geum-hui
Kim Sun-youngSeo Yeong-bok
Lee Se-heeLee Ju-ri
Kim Won-haeChoi Won-bong

Episodes

1Episode 1Struggling to get by, Han Jeong-suk embarks on a risqué business venture — despite her fears. She soon faces her first challenge: a sales presentatio…75 min2Episode 2Even after a hurtful revelation, Jeong-suk returns to the grind, diving into her products. With renewed energy, she gives sales another try.75 min3Episode 3Jeong-suk faces shame as more people find out about her business — including her mother. Later, after an awkward sale, she finds herself in panic.66 min4Episode 4In order to level up their business, the four ladies begin conducting surveys around town — facing stigma and embarrassment from the locals.68 min5Episode 5Kwon Seong-su defiantly returns to town, showing no remorse in front of Jeong-suk. Meanwhile, Kim Do-hyeon delves into a mysterious old case.70 min6Episode 6After making a big life decision, Jeong-suk goes on a getaway work trip with the ladies. But upon her return, she finds herself in a perilous situati…71 min7Episode 7Traumatized by a recent event, Jeong-suk struggles to move on with her life as normal — even as Do-hyeon encourages her to take time for herself.72 min8Episode 8Jeong-suk and Do-hyeon collect clues near and far to lead him closer to finding his real mother. But soon, their feelings become complicated.71 min9Episode 9After Do-hyeon’s sudden confession, Jeong-suk navigates awkward encounters with him. Details surrounding Choi Won-bong's hit-and-run come to light.70 min10Episode 10Seo Yeong-bok asks Oh Geum-hui for forgiveness after she pulls out of the Fantasy business. Do-hyeon finds himself in danger during his investigation.71 min11Episode 11Jeong-suk gets a sneaking suspicion about a connection between Do-hyeon and Geum-hui. Meanwhile, Lee Ju-ri discovers her love life puts her in a bind.70 min12Episode 12Jeong-suk endeavors to bring Do-hyeon and Geum-hui closer, despite sad news. The women grapple with downfall when their business suffers a crisis.69 min

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